I began from a simple need: to let distinct ideas become complete identities without losing sight of the relationship between them. A brand, a publication, a gallery and an archive do not need to look alike to belong to the same world.

I 起源于一个简单的需要：让不同的想法成长为完整、独立的身份，同时不丢失它们之间的关系。一个品牌、一份内容平台、一间 Gallery 与一份档案，不必看起来相同，也可以属于同一个世界。

The I mark is narrow, quiet and architectural. Its threshold structure is not meant to dominate what it represents. It signals entry, relation and passage: the mother brand is present enough to orient, then steps back so each expression can speak in its own voice.

I 的标志修长、安静，并具有建筑感。它的入口结构并不试图支配所承载的内容，而是提示进入、关系与经过：母品牌提供足够清晰的方向，随后退后一步，让每一种表达用自己的声音成立。