I began from a simple need: to let distinct ideas become complete identities without losing sight of the relationship between them. Services, editions, cultural platforms, designed objects and personal archives do not need to look alike to belong to the same world.

I 起源于一个简单的需要：让不同的想法成长为完整、独立的身份，同时不丢失它们之间的关系。服务、私人版本、内容文化平台、设计物件与个人档案，不必看起来相同，也可以属于同一个世界。

The I mark is narrow, quiet and architectural. Its threshold structure is not meant to dominate what it represents. It signals entry, relation and passage: the mother brand is present enough to orient, then steps back so each expression can speak in its own voice.

I 的标志修长、安静，并具有建筑感。它的入口结构并不试图支配所承载的内容，而是提示进入、关系与经过：母品牌提供足够清晰的方向，随后退后一步，让每一种表达用自己的声音成立。